Our values
Our Values

Teamwork. Integrity. Trust. Ethics. Passion.

We are a results focused organization with a passion for delivering actionable consumer insight that adds value to our clients’ decision-making process. We pride ourselves on being a highly ethical business partner and conduct our business with complete integrity and respect for our clients, people, shareholders and the wider community.

We recognise that our clients have placed their trust in us to deliver the insights they need to drive their business forward: We embrace teamwork to deliver success for our clients through robust, credible market research - delivered on time and on budget.


We are committed to being a part of, and contributing to, the communities within which we operate. To this end we make a conscious effort to get involved in local initiatives and provide resources, time and ideas in support of activities and causes which are aligned to what we do and where we believe we can make a positive contribution. Through our charity Allegra Foundation, we support Project Waterfall.